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Aristocrat is one of the oldest and most well-known companies in the gambling industry, specializing in the creation, improvement, supply and maintenance of gaming machines for land-based casinos. The developer owes his success to his extensive work experience (over 60 years) and the professionalism of the staff. Since it was founded in 1953 in Sydney (Australia), the company has managed to enter the world market and obtain licenses in more than 240 gaming jurisdictions. Representative offices are open on six continents.
The launch of the first Aristocrat gaming machine took place three years after the company was founded by Lenon Ainsworth. In 1956, the Clubmaster was introduced to the gambling community with 3 reels, a Scatter symbol and a bonus game. This development has caused a real sensation. By the end of 1958, the developer presented his first poker machine with fully lit reels and two more slot machines.
In the 60s-70s, the brand began to actively supply its gaming machines to Europe and Las Vegas. The first half of the 60s saw the release of two new games, Aristocrat Nevada and Grosvenor, and in 1965 a slot without mechanical parts was introduced – Moon Money with 5 reels and an electronic credit counter. In the 70s, video components began to be used in slot machines.
In 1982 and 1983, the developer created the first virtual drums, thanks to which he once again made a splash in the industry of excitement. This technology is still used today in the development of slot machines. Until the end of the 80s, the company opened an office in London and a representative office in New Zealand, founded a subsidiary of Aristocrat Australia Systems to develop casino management systems.
In the 1990s, access to the markets of South Africa, Peru and Colombia took place; the innovative slot machine Outback Jack was presented; Aristocrat Leisure Limited (ALL) shares are listed on the Australian Stock Exchange.
In the 2000s, the company continued to actively expand the scope of activities:
In 2000, a license was obtained in Nevada and acquired Casino Data Systems technology in collaboration with Sammy Corporation.
In 2002, an office was opened in Las Vegas, and in 2005, it entered the Chinese market.
In 2013, the acquisition of mobile applications and slots for Product Madness was completed and the gaming machine Heart Vegas was released, which in 2015 was adapted for mobile devices based on iPhone and Android.